Duct Tape Marketing
Signature Brand Audit - Noreen Trudel
This is only used to contact you and will not be shared with any other parties.
Address (Optional, but may help us analyze local info)
Address Line 2
State / Province / Region
Postal / Zip Code
Antigua and Barbuda
Bosnia and Herzegovina
British Indian Ocean Territory
Central African Republic
Democratic Republic of the Congo
Republic of the Congo
Papua New Guinea
Saint Kitts and Nevis
Saint Vincent and the Grenadines
Sao Tome and Principe
Trinidad and Tobago
United Arab Emirates
United States Minor Outlying Islands
Virgin Islands, British
Virgin Islands, U.S.
Describe your business
Are you a Business to Business (B2B) or Business to Consumer (B2C) company?
Business to Business
Business to Consumer
How much of an investment in marketing do you think it will take over the next 12 months to take your business to the next level? (this total includes advertising, PR, consulting, direct mail, etc)
Under $5,000 (the self-study version may be the best option for you)
Under $10,000 (If you are a very small service business, this may be bare minimum)
Under $20,000 (If you are a small service business, this may be an effective amount. If you are a product/retail business, this is bare minimum)
Between $21,000- $49,000 (Good, you know marketing is important but this is almost bare minimum)
Between $50,000 - $75,000 (Great, this gives us an idea on how important marketing is to you)
Over $75,000 (Great, you are serious. We will prepare a custom response based on your significant interest)
Strategy Before Tactics
Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense.
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." - Sun Tzu and The Art of War
Describe your ideal customer as thoroughly as possible.
Describe the core point of differentiation for your business vs. others in your same field.
List at least 3 competitors and their strengths (include URLs and we will provide you with a competitive web analysis)
Educational Content Builds Trust
People today have come to expect to find information about any product, service, company, individual, cause or challenge they face by simply turning to the search engine of their choice.
So, if they’re not finding content that you’ve produced that provides them that information, even if someone referred them directly to you, there’s a pretty good chance you won’t be worthy of their trust.
Check all that apply - We use the following in our educational marketing and promotion . . .
Check all that apply - We use the following to help build trust . . .
Prospect assessment tool
Free "how to" content
Free trial offers
Low cost trial offers
Special offers to switch
Frequent buyer offerings
Results review sessions
Customer only events
Customer feedback tools
Help desk and support
The web just keeps gaining significance in the world of small business and it’s no longer enough to think about your web site as your web strategy.
Marketing today means building a great deal of your thinking around a total web presence
Check all that apply - Our web presence includes . . .
email lead capture form
Google Places page
Pay per click advertising
Lead Generation and Sales
Generally speaking there is no one magic way to generate a tons of leads. Granted, for some businesses there are more effective ways, but on the whole long-term effective lead generation comes down to a combination of advertising, public relations and a systematic approach to referrals – the lead generation trio as we like to call them.
Check all of the tactics you currently use to generate leads.
Pay per click advertising
Word of mouth
Describe your lead conversion (sales) process
Building business momentum usually comes down to understanding these four variables and going to work on improving them: 1) % of leads converted 2) Average $ amount per customer/transaction 3) Average number of transactions with each customer 4) Cost to generate a customer
Check all that apply - We track . . .
Number of leads
% of leads converted
# of annual trans/cust
# or referrals
% of cust referrals
Social media mentions
Profit per customer
Do you have and use a marketing plan?
Do you have and use a marketing calendar?
Describe your greatest marketing challenge right now.
I foresee making changes to our marketing in the next year because (check those that apply)
We want to increase sales
We want to take a systematic approach to marketing
We want to introduce a new product or service to the market
We want to enter a new market
None of the above
How did you first hear about Noreen Trudel?
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